Everywhere I've ever lived, there's been a Weird Store.
It's a store that, despite all odds and a questionable marketing plan, manages to survive. Weird Stores are inevitably run by even weirder proprietors.
The newest weird store in my neighbourhood is called Everywear.
It's entrance on to the Broadview street scape couldn't have been more stealth.
The proprietor moved into the store front, blacked out the all windows, and hung an ominous sign with one word on it. That word was SOON.
Intriguing, yes. Scary. Also, yes.
Anyway, it didn't happen all that soon. The windows remained blacked out for at least a couple of months until finally a new sign appeared indicating the date of the grand opening.
So what does this Weird Store contain, you might be asking yourself?
Well, it would appear that the proprietor is a designer of knit wear. But this is no ordinary knit wear. This is patterned knit wear. Hideously patterned knit wear. Knit wear that no one, even if they were running naked from a burning building, would hasten to put on their bodies.
Since the shop opened, I've never seen anyone in it. While the door is open wide, the lights inside remain off.
I'm curious to go inside. But not alone. Never alone.
The window displays change almost daily. So, imagine my delight when I saw the proprietor standing on the side walk the other day admiring his handiwork.
What was he wearing? Yup. You guessed it. Hideously patterned sweat pants.
There's a Weird Store Everywear.
Thursday, July 2, 2009
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