Tuesday, March 15, 2011

God is in the details

I spent eight and a half hours in an editing suite yesterday. We're in the process of creating a 60 minute DRTV spot. And, I should hasten to mention, this isn't even the only job on my plate. Cue the sound of the world's tiniest violin.

Creating something of this scale is really an endurance contest. It's like running a marathon -- you need to keep your energy and your wits about you because, the second you lose focus, the whole thing could go to hell in a handcart.

Considering all the time and effort that goes inito producing movies, it's really a wonder how so many bad ones get produced. R

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