Swine Flu isn't the only thing going viral these days.
Yesterday someone forwarded me an email announcing a two-day only 40% off secret sale at Banana Republic. So I stopped by, on my way to my last film festival movie -- a cruelly long, self-indulgent Portugese film called To Die Like A Man. Don't see it. Ever.
Anyway. Back at Banana. The mayhem!
The line-up for the cash register rivaled Boxing Day. I could barely get in the door. In fact, there was almost no stock remaining on the shelves.
I wonder if this many people would have turned up if they'd simply bought a print ad -- which they did today. Announcing 30% off.
Was it the percentage off or the tactic?
It's hard to know. I think people like to think they know stuff that other people don't know. I also think they hate to pay full price...especially at over-priced banana.
In case you're wondering....I didn't buy anything. There are only few things I'd stand in line that long for -- the second coming of Christ, an audience with the Dalai Lama, or a new flavour at Baskin Robbins.
Forget Banana. I'm going to Joe Fresh.
1 comment:
Might you have seen anyone we know there? I know someone who buys all her clothes there and would have stood in line for hours to buy things there at 40% off.
Me - I like the Joe Fresh and Reitmans.. even though the uber trendy, "made with the sweat of Guatemalan street kids" Banana has me a full size smaller than every other store.
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