I have a PHd in Loyalty Programs.
Last winter I bought $30 worth of Knorr Soup at Sobeys because of the promise of 500 Club Sobeys points. I accumulate Shopper's Optimum Points with the same fervour that pre-Reformation Catholics accrued indulgences. I regularly transact simply to earn reward miles and If I could, I'd probably marry my CIBC Aerogold Infinite card.
So imagine my delight when I saw a film at the Toronto International Film Festival which deftly weaves loyalty in its many forms through seven strong subplots.
Up in the Air is directed by Jason Reitman (late of Thank You For Not Smoking and Juno) and stars hottie George Clooney as Ryan Bingham, a corporate downsizing specialist.
Clooney is the guy on the other side of the table holding the compensation package that you're getting not because you're "fired", but because you're standing on the precipice of new opportunities. His dispassion for the emotion of his job is turned on its ear when his own high-flying life is threatened...pointedly when he's on the cusp of achieving an incredible frequent flyer milestone.
It's almost impossible to separate the cinematic Clooney from his public persona. But make no mistake. He's too good an actor to give a performance that isn't nuanced.
He's at his best when matched with strong women. Who can forget his onscreen chemistry with Tilda Swinton in Michael Clayton? In Up in the Air, he's at his best with Anna Kendrick as Natalie - the fresh faced new recruit whose hiring stands to ground Bingham -- and Vera Farmiga as Alex, one of the strongest female characters to come along in years. Farmiga is Bingham in female form. She holds up a mirror to his commitment issues. And her independence is to be revered.
Up in the Air is worth a viewing. Even multiple viewings. I'd even go so far as to say that Clooney might get a nom for his performance. A film with a script this tight really deserves an audience.
Sadly, Clooney was a no-show at the Sunday morning screening of the film. I guess he couldn't commit.
Wednesday, September 16, 2009
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