Thursday, October 22, 2009

The Devil Creates The September Issue


Doc Soup opened with The September Issue -- the story of the creation of Vogue's behemoth fall issue of the magazine.

The woman at the helm is, of course, the darkly famous Anna Wintour. She was famously portrayed by Meryl Streep in The Devil Wears Prada -- and justly famous for her severe pageboy haircut and the fact that she often wears dark sunglasses indoors. She eats her minions for breakfast.

But the emotional heart of the magazine, and of RJ Cutler's insightful documentary, is Vogue fashion editor Grace Coddington.


Coddington and Wintour started at Vogue on the same day twenty years ago, so the film is as much about their sometimes respectful, sometimes adversarial relationship as it is about the creation of the product. It's a relationship that probably makes the final product as good as it is.

If you're an art director, or someone who appreciates the nuance of styling, you'll love watching Coddington work. After 40 years in the business, she's still as passionate and fiery and excited about the artistic process as we presume she was on day one. When Anna rejects one of her spreads, it's as if she's reached in and tugged Grace's heart clear out of her body.

We've all been there.

The filmmaker RJ Cutler asked for and received unprecedented access to the hallowed halls of Vogue, along with complete creative control.

Even if you only ever shop at Joe Fresh, you'll love this movie. In the end, it's about how you keep something fresh and exciting and relevant, year after year and issue after issue.

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