If you're looking for a room in Nha Trang, chances are someone has something interesting to say about a cute little spot on the beach near the fishing boats or, more importantly, where you'd be best to leave the light on in the bathroom to keep the roaches at bay.
In the spirit of karmic payback, I regularly write my own reviews when I return from a place.
That's why I was interested to receive the following message from the CEO this week after hackers compromised some of their data. It's COMS 101 -- admit your mistake and move on -- but it's done particularly well. I'd be interested to know if they had any feedback on it. My favourite lines: "The reason we are going directly to you with this news is that we think it's the right thing to do. As a TripAdvisor member, I would want to know."
To our travel community:
This past weekend we discovered that an unauthorized third party had stolen part of TripAdvisor's member email list. We've confirmed the source of the vulnerability and shut it down. We're taking this incident very seriously and are actively pursuing the matter with law enforcement.
How will this affect you? In many cases, it won't. Only a portion of all member email addresses were taken, and all member passwords remain secure. You may receive some unsolicited emails (spam) as a result of this incident.
The reason we are going directly to you with this news is that we think it's the right thing to do. As a TripAdvisor member, I would want to know. Unfortunately, this sort of data theft is becoming more common across many industries, and we take it extremely seriously.
I'd also like to reassure you that TripAdvisor does not collect members' credit card or financial information, and we never sell or rent our member list.
We will continue to take all appropriate measures to keep your personal information secure at TripAdvisor. I sincerely apologize for this incident and appreciate your membership in our travel community.
Steve Kaufer
Co-founder and CEO
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